Does this sound familiar?
You built a bakery people love. But somewhere along the way, the business started running you.
You're the first one in and the last one out—and it still isn't enough.
Revenue looks decent, but profit disappears before you can figure out where it went.
Your team can't run a shift without calling you.
You feel stuck—working harder every year but not getting further ahead.
You wonder if you built a job for yourself instead of a real business.
No bakery owner should have to choose between their business and their life.
I've been where you are. I've run bakery operations under pressure, managed teams that weren't ready, and watched talented owners burn out because the systems around them couldn't support the growth. I know what it feels like when the business depends entirely on you.
I'm Jimmy MacMillan.
Multi-Emmy Award-winning pastry chef. James Beard Foundation recognized. One of America's Top Ten Pastry Chefs. I've built and scaled bakery operations for brands like Mariano's, Four Seasons, and The Peninsula Hotel across 30+ years in hospitality and food service.
"Today, I help established bakery owners stop running on chaos and start running on systems. We install the operations, leadership, and profit structures that let you build a business—not just a job."
Here's How It Works
Three steps. Ninety days. A bakery that finally works for you.
Diagnosis
We find what's broken.
On a complimentary discovery call, we review your bakery, your numbers, and your goals. You walk away with clarity on what's working, what's not, and what to fix first.
System Installation
We build what's missing.
You receive a custom 90-day roadmap. We install the operations, labor, leadership, and profit systems your bakery needs—tailored to your team, your revenue, and your goals.
Sustainability
We make it stick.
Through weekly check-ins, team training, and accountability rhythms, we ensure the systems hold. Your bakery runs without you holding it together.
Flagship Transformation
The 90-Day Bakery Systems Makeover
A hands-on consulting engagement that installs the operations, labor, leadership, and profit systems your bakery needs to run without you.
Operations & Systems
Financial Clarity
People & Leadership
Growth Roadmap
What Bakery Owners Say
Real results from real bakery owners who made the decision to change.
"Jimmy MacMillan has been instrumental in the success of Mariano's Fresh Market product development and operations. He is a black belt in organization and execution, mixed with the creative vision of a Michelin Star Chef."
Ryan LaRoche
Vice President Operations, BRG Restaurant Group
"It is a pleasure to work with Jimmy, he inspires, teaches, and is quite creative. He understands the linkage between capturing through great look and taste, then converting it to a profitable sale."
Donald G. Fitzgerald
Co-CEO, Dom's Kitchen & Market
"We hired Chef Jimmy for a major client in need of high-end bakery items. His talents are immense. The beautiful and tasty creations that he gave us deserved awards! I highly recommend Chef Jimmy."
Sue Ecker
President, Master Food Brokers, Inc.
"I've been working with Jimmy MacMillan for over two and a half years, and he's helped my company strategize and grow our retail store and consumer packaged goods."
Teresa Ging
CEO and Founder, Sugar Bliss
"It's amazing working with such an experienced industry professional like Jimmy to help execute my vision for my store and to really help ensure that bakery operations run smoothly."
Jennivee
Owner and Founder, Jennivee's Bakery
Two Paths Forward
Every bakery owner reaches a crossroads. The question isn't whether things will change—it's whether you'll choose the change.
If nothing changes...
- You keep working 60–80 hour weeks with no end in sight
- Profit stays unpredictable—busy months don't mean profitable months
- Your best people leave because there's no structure or growth path
- You can't step away without things falling apart
- Burnout becomes the default, not the exception
With the right systems...
- Your bakery runs profitably whether you're there or not
- You know your numbers—margins, labor costs, and cash flow are clear
- Your team is trained, accountable, and performing independently
- You work on the business instead of in it
- Growth becomes intentional, not accidental
Not ready for consulting? Start here.
The Bakery Elevation Circle is a free community for established bakery owners who want to learn, connect, and grow—at their own pace. Get the tools, training, and peer support you need to start making changes now.
Free for 2026 — Join now and lock in your membership.
- Weekly live calls with Jimmy and guest experts
- Downloadable tools, templates, and checklists
- Proven case studies from successful bakeries
- Peer support from bakery owners like you
Frequently Asked Questions
Your bakery doesn't need more effort. It needs better systems.
One conversation can change the trajectory of your business. Let's find out what's possible for your bakery.
Or join the free community to start learning now.