Jimmy MacMillan

I've been where you are.

I've run bakery operations under pressure. I've managed teams that weren't ready. I've watched talented owners burn out because the systems around them couldn't support the growth. I know what it feels like when the business depends entirely on you.

That's why I do this work. Not because I have all the answers—but because I've spent 30+ years building the systems that turn chaos into clarity, and I want to help you do the same.

The Journey

My career in the culinary world spans over three decades. I trained at the École Nationale Supérieure de Pâtisserie in France, worked as Executive Pastry Chef at Four Seasons Hotels and The Peninsula Hotel, and built bakery operations for some of the most recognized brands in the industry.

As Director of Pastry Operations for Mariano's in Chicago, I built and scaled bakery operations across a 45-store upscale grocery chain, earning the Product & Concept Innovation Award for in-store bakery innovation. I learned firsthand what it takes to make bakery operations work at scale—and what breaks when systems aren't in place.

My work on the Chicago Restaurant Pastry Competition video series earned multiple Emmy Awards. The James Beard Foundation recognized me as both a Broadcast Media Awards finalist and a semi-finalist for Outstanding Pastry Chef.

Today, through Successful Bakery, I channel this wealth of experience into helping established bakery owners transform their businesses. Not with theory or motivation—but with the actual systems, structures, and leadership frameworks that make bakeries profitable and owner-independent.

Awards & Recognition

Multi-Emmy Award Winner

Creator and producer of the Chicago Restaurant Pastry Competition video series

James Beard Foundation

Broadcast Media Awards finalist and Outstanding Pastry Chef semi-finalist

Top Ten Pastry Chef in America

Recognized among the nation's foremost pastry talents

StarChefs Rising Star

Honored for groundbreaking creativity and industry contributions

Product & Concept Innovation

Award from Mariano's Fresh Markets for bakery innovation across 45 stores

30+ Years Experience

In hospitality, food service, manufacturing, and bakery operations

What I Believe

Every established bakery has the potential to become a highly profitable, system-run business. The problem is never talent or work ethic—bakery owners have plenty of both. The problem is the absence of systems.

  • Systems over chaos — Build operations that run without you
  • Profit over busy — Focus on what actually drives the bottom line
  • People over problems — Develop teams that perform independently
  • Progress over perfection — Implement changes that compound over time
Bakery operations

Let's find out what's possible for your bakery.

If your bakery is busy but not as profitable or controlled as it could be, I'd like to help. One conversation can change the trajectory of your business.