Six owners across pastry, coffee, family business, neighborhood retail, and wholesale. In their own words.
"My confidence has grown a lot in the last four months. In December when we first started talking to you, it was kind of like, well, this is what we're doing. Is this right? Are we on the right path? I've been able to have more of the hard conversations with staff. I've been able to hold people to a higher level of accountability. My personal confidence of being able to carry that has changed, and staff has responded to that."
Crystal Burnside · Owner · Bearfoot Bakery · Kodiak, Alaska
"Honestly, Jimmy, what has been helpful for me has been working with you and getting some fundamental business support from a person that's not a family member. That has been really helpful for me, which is why I'm very much committed to a long-term relationship with you as our consultant."
Marina Elyash · Co-Principal · The Baking Institute · Chicago
"We're building all these higher-level standards. Maybe part of putting all that in place, and raising the bar, will translate to them as: we are worth it. There's this whole sense of, this is what we do. We are really good at it. This is what you come in here for. Let me guide you."
Kristen D'Angelo-Rowell · Owner · Sweethearts Patisserie · Annapolis, Maryland
"I really appreciate you guiding me through this process. Your support means a lot to me, and I will follow you through the fire on that!!!"
Reginald Edwards · Founder · Halcyon Bakery & Cafe · Memphis, Tennessee
"For the first time, I'm finally leaning in and deciding I have to know this business, because it complements the coffee business and I can't just know half of the equation. I'm so eagerly excited to learn from Jimmy, and to finally own it instead of leaving it up to chance that I hire a good baker or manager back there."
Bryan Reynolds · Co-Founder · ANTHEM Coffee · Puyallup, Washington
"Before working with Jimmy, we were turning away orders we couldn't fulfill and weren't sure how to grow. He doesn't just give advice. He pushes us to think bigger."
Poya Eghterafi · Owner · Artsy Cakery · Coppell, Texas
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